By dividing the space into two equal-sized sections, I emphasized the difference between the child on the left and the child on the right. Using the principal that people read from top left and move toward bottom, the advertisement progresses from the messy child who is throwing food and plates out of boredom toward the child who is both entertained, healthily eating, and sanitary. And finally, when the readers' eyes reach the bottom right, they see the packaging and the logo on it.
I used simple, sans-serif fonts to go with the child-related, less formal theme. By avoiding too much text or description, I put emphasis only on the product.
Lastly, using repetition (the same child in same position), I gave clear distinction and attention to the baby's behavior thanks to the puzzle tray.
No comments:
Post a Comment